Youth Branding: What do 16-24 year olds want from their news

This article might help:
http://www.theguardian.com/media-network/media-network-blog/2012/oct/25/future-marketing-youth

Try reading it and making notes about what it says the youth buy and like.

How are you going to brand  'News Burst'? Look at the logos below and decide whether it is would engage the youth  or not ?

 

If we take a look at specific youth brands then this might help also: