A power point from Reuters News Agency:
1. What are the key findings of the reuters investigation ?
2. What percentage of people in the UK are interested in the news and how many are less interested?
3. Which country seems to be the most interested in the news?
4.What is the split in the UK between the 4 different platforms in terms of how people access news?
5. What are the three most popular types of news for people in the UK?
5. By how much has smartphone and tablet use of news grown in the UK in 2014?
6. Which age ranges generally use smartphones to access the news?
7. At what two times during the day does interest in news peak ?
8. Where are the top two places to access news (for uk consumers)?
9. What share of the market do new news companies like huffington post and buzzed have in the UK?
10. What are the top 3 social networks for news?
A selection of slides from OFCOM
Questions:
Which group in society consumes the most news across the 4 major platforms?
What is the single most important news source for adults in the UK?
What percentage of adults watch news?
What percentage of people use the internet as their primary source of news? what about TV?
What percentage of people only use BBCone for their news?
What percentage use three or fewer providers?
(fig.39) What percentage of 16-24s watch video news clips ? and make their own video news clips?
FINAL TASK:
(Answer in the comments section on this post)
What do you think news broadcasting companies can do to increase their share of the 16-24 market?
(300 words)
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